A complete brand identity for a real estate company bridging Dubai's dynamism with Iraq's heritage — built from a single typographic idea.
A Toyota Iraq campaign presenting the HILUX as a dependable partner, built to carry responsibilities and keep every journey moving forward.
Art directing a multi-location automotive photoshoot across Iraqi Kurdistan — turning ancient ruins, mountain passes, and raw terrain into a visual language for Land Rover.
Two campaigns in one: launching the LX 700 hybrid to a sceptical market, and an exclusivity offer built on a single Iraqi word.
A National Bank of Iraq credit card TV commercial creatively directed by Rafat Mhalla and Mohammad Jalal at Vision House.
A National Bank of Iraq Kids Account TV commercial creatively directed by Rafat Mhalla and Mohammad Jalal at Vision House.
A complete brand identity for an Iraqi bakery — from logo and tagline to marketing materials and packaging.
A national launch built on 40 years of emotional memory — reintroducing the Crown to Iraq through its own street language.
Building a brand identity for a marketing agency and TVC production house — from strategic positioning through to a complete visual system.
