National Bank of Iraq — Kids Account Campaign
A National Bank of Iraq Kids Account TV commercial creatively directed by Rafat Mhalla and Mohammad Jalal at Vision House.
- National Bank of Iraq
- Creative Director
- 2025
- TVC · Campaign Concept · Creative Direction · Film Development
A warm family story about the everyday ways parents care for their children — and the importance of extending that care to their financial future.
Directed by Rafat Mhalla and Mohammad Jalal · 1 min 10 sec
About the Film
Through a series of everyday family moments, the film connects the care parents provide today with the financial security they can create for tomorrow.
My Role
As Creative Director at Vision House, I worked alongside Mohammad Jalal to develop the campaign's emotional direction and shape its storytelling from concept through production.
- National Bank of Iraq
- Vision House
- Rafat Mhalla, Mohammad Jalal
TVC · Campaign Concept · Creative Direction · Film Development
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