NBI — Credit Card Campaign
A National Bank of Iraq credit card TV commercial creatively directed by Rafat Mhalla and Mohammad Jalal at Vision House.
- National Bank of Iraq
- Creative Director & Film Director
- 2025
- TVC · Creative Direction · Film Direction · Campaign Concept
بطاقة تجيب فلوس
A TV commercial for the National Bank of Iraq's Visa credit card, blending cinematic storytelling with everyday Iraqi life.
Directed by Rafat Mhalla and Mohammad Jalal
Campaign Film
The commercial follows three friends playing dominoes. One of them is constantly frustrated by hidden charges and subscriptions draining his money — until the NBI Visa credit card offers a solution that gives back instead of taking away.
Director's Treatment
The visual treatment draws on warm, naturalistic lighting and a cinematic colour palette to ground the story in a familiar Iraqi setting. Dutch angles and tight close-ups heighten the character's tension, while the domino motif threads through every frame as a visual metaphor.
My Role
As Creative Director at Vision House, I led the campaign concept, visual treatment and film direction alongside Mohammad Jalal. From scripting and storyboarding through to the final cut, we shaped every detail of the commercial's cinematic language.
- National Bank of Iraq
- Vision House
- Rafat Mhalla, Mohammad Jalal
TVC · Creative Direction · Film Direction · Campaign Concept